What’s eat right India?

What’s eat right India initiative?

It is a government initiative to enable citizens to eat healthy and eat safe. The supply and demand side stakeholders are brought together to make sure India consumes healthy food. It is part of the “Swasth Bharat” initiative.

Why?

Prompt citizens to look beyond Ads

In the supply driven market run through smart marketing campaigns, the consumer is at receiving end where un-healthy food is pushed to him through glitzy ads and marketing campaigns.

Eg: Many sportspersons (people associate sports with health) feature in drinks advertisements whereas the drink may be just sugar+color+soda+secret recipes! The young generation would be enticed to use these products (assuming it is healthy through the pictures and depictions in ads). These myths are broken by the eat right India initiative.

Making person understand his health needs

The nutritional needs are explained, quizzes programs done for health awareness of the citizens. Videos of eat health champions are popularized to encourage healthy diet. The National institute of nutrition learnings are transmitted to people for taking healthy decisions.

Eat right awards

To brands and companies that produce healthy products.

Eat right India (Internal link - old article)